Foundation Package

A solid digital base for businesses that want to be found, trusted, and taken seriously.

The Foundation Package is designed to give your business a clean, professional online presence with the essential technical and content elements in place. No fluff. No long-term contracts. Just the fundamentals done correctly.

What This Package Is

This package focuses on getting the basics right:

  • Your website looks professional

  • Your messaging is clear

  • Search engines can properly understand and index your site

  • Visitors know exactly who you are, what you do, and how to contact you

It’s ideal for businesses that are starting fresh or cleaning up a site that was rushed, outdated, or pieced together.

What’s Included

Website Setup or Cleanup

  • Squarespace site setup or optimization

  • Page structure review and cleanup

  • Mobile and desktop layout checks

Core SEO Foundations

  • SEO titles and meta descriptions for key pages

  • Clean, readable URLs

  • Image alt text for primary images

  • Basic keyword alignment (local + service focused)

Homepage Optimization

  • Clear value proposition above the fold

  • Services overview that makes sense to real humans

  • Strong calls-to-action that encourage contact

About / Who We Are

  • Credible, human-written copy

  • Clear explanation of who you are and how you help

  • No generic agency buzzwords

Contact Page Optimization

  • Simple, low-friction contact layout

  • Clear next step for visitors

  • Trust-building elements where appropriate

Google Readiness

  • Sitemap and indexing guidance

  • Search Console setup assistance

  • Best-practice setup so Google can actually find your site

Who This Is For

  • New businesses getting online for the first time

  • Local service businesses

  • Solo operators and small teams

  • Anyone who wants a professional web presence without ongoing retainers

What This Is Not

To keep this package focused and affordable, it does not include:

  • Monthly content posting

  • Social media management

  • Automation systems

  • Paid ads or campaigns

  • Ongoing SEO services

Those can be added later once the foundation is solid.

The Result

By the end of this package, you’ll have:

  • A clean, professional website

  • Clear messaging that explains your business

  • A site that search engines can properly index

  • A strong base you can build on later

In short: your business is online, credible, and ready to grow.

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